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PR Gets To Grips With Data-Driven World by Arun Sudhaman
Here’s a great read by Arun Sudhaman at The Holmes Report detailing the types of intelligence that PR can derive from social data using advanced analytics. PR is indeed at a tipping point:...
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WELCOME TO THE REPUTATION ECONOMY by Colin Brown
Timely piece by Colin Brown. Last week we saw Verizon reverse their decision to impose a $2 convenience fee within one day due to social media. The printing press is in the hands of the people now...
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4 Emerging Uses for Social Intelligence
In the early years of social media monitoring, the primary users in large enterprises were PR and Communications departments. Their main efforts were around Reputation Measurement, the tracking social...
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